PERSONAL INFORMATION WE COLLECT ONLINE
When you visit our Retail Web Site, we do not collect any personally identifiable information without your consent. If you are simply perusing our site, we collect no personally identifiable information from you. We do, however, utilize cookies on our web site. Cookies are small data files stored on your own computer’s hard drive. They are generated by web sites such as the Retail Web Site to provide users with a personalized and enhanced online experience. By assigning and storing a random user name cookie on your hard drive, we are able to offer you personalized collection, filtering, and delivery of information that we feel will be of the greatest interest and value to you. This includes not only our web site’s original content, but also advertisements especially targeted to you in accordance with your content preferences and traffic patterns, as revealed by the cookie. Overall, aggregated usage information helps us improve our offerings by showing us how different areas of the web sites are being used.
No personally identifiable information is transmitted via these cookies. Cookies, by themselves, cannot be used to reveal or discover the identity of the individual user; your acceptance of our cookie will not compromise your anonymity while using our web site. If you choose to reject the cookie, you may still use our web site although certain functions and applications may be disallowed as a result, and you will not benefit from the personalized and enhanced services discussed throughout this policy.
In order to purchase an item from the Retail Web Site, or enter into a sweepstakes sponsored by the Retail Web Site, you will be required to enter certain personal information (e.g. name, address, email address, etc.). In addition, you might be asked to enter certain demographic information; however, disclosure of this information is not required to complete a purchase from the Retail Web Site. We encourage you to volunteer such optional information so we may provide a more personalized experience on our web sites and thus deliver greater value to you, our guest.
Demographic information is specifically used for purposes of monitoring or improving the use of and satisfaction with the retail Web Site. Personal information disclosed during a purchase will be utilized to complete your purchase transaction and ship the purchased items to you, and information collected in connection with a sweepstakes will be utilized to contact you in the event you win one of the offered prizes
HOW WE PROTECT YOUR INFORMATION
We are dedicated to the security of your personal information, and take every commercially reasonable precaution to maintain that protection. To prevent unauthorized access or disclosure, maintain data accuracy, and facilitate the appropriate use of information, we use physical, electronic, and managerial procedures to attempt to protect the personal information we collect online. Encryption tools are used when collecting or transferring sensitive information such as name and addresses. Additional database content is protected either by means of a two key encryption algorithm or behind a firewall using security software. Access to the database is limited to our employees who have a legitimate business need to access the personal information contained therein and our contractors and service providers who we require to keep all information to which they have access completely confidential.
If you have any questions about the security at our Retail Site, please contact us by email at email@example.com.
OUR USE OF YOUR PERSONAL INFORMATION
In addition to the use of personal information listed above, we may utilize personal information that you provide to us to contact you regarding products, services, and information we believe you would find useful, and we may also contact you to ask your opinion of various topics that may be of interest to you and/or may help us serve you better. We also may store and use your personal information for our own internal purposes including list management and demographic matching with other internal database information.
Additionally, composite tracking information generated by cookies for traffic accounting and content analysis may be shared with third parties for the purpose of documenting site activity and other trends.
We emphasize that the foregoing statistical information is not linked to any personal information and cannot identify any individual user of our web site.
Please note that you will not be able to opt out with regard to the collection and disclosure of aggregate information. Such information does not include anything personally identifiable, however, and simply reflects statistical analysis of various aspects of site usage. Also, we reserve the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.
We believe that choice is one of the most important privacy principles. You have the choice not to submit any personally identifiable information to us (although under such circumstances you would be unable to purchase items from the Retail Web Site or participate in our contests and sweepstakes). You also may choose to submit only those mandatory fields of data absolutely required for purchases and contest participation. Finally, you may choose to limit the use of or access to your personally identifiable information by requesting that we refrain from sharing all such information with any third parties. You may opt-out in this way at any time simply by contacting us at firstname.lastname@example.org.
Likewise, should you prefer not to receive email communications from us, we provide a mechanism for opting out of this service by clicking off the box that states “Newsletter” on your Profile under “Options.” Additionally, each email message we send you will clearly state how you may remove your name from the email list. Please note however that requests to remove yourself from our email list may take up to ten business days, and it is possible that in that time you may receive further emails from us. We apologize for any inconvenience this may cause. In addition, despite previously having opted out of receiving emails from us, you may still receive emails regarding sweepstakes sponsored by the Retail Web Site in which you participate.
Please note that you will not be able to opt out with regards to the collection and disclosure of aggregate information. Such information does not include anything personally identifiable, however, and simply reflects statistical analysis of various aspects of site usage.
ACCESS AND ACCURACY
We aim to keep your personally identifiable information as accurate as possible. By contacting us at email@example.com, you may add to, delete, or change any individual information you have provided to us. Should you at any time desire to remove your name from our customer list, you may contact us at firstname.lastname@example.org.
After receipt of such a request, we will remove your personal information from our records as soon as commercially reasonable.
LINKS & ONLINE DISCUSSION
The Retail Web Site may contain links to other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. Users should be particularly aware that certain links from our sites may be “framed” by a banner from the Retail Web Site at the top of the third party site’s web pages. This privacy statement applies solely to information collected by the Retail Web Site, and the Retail Web Site bears no responsibility for any actions or policies of such third party web sites including all framed sites.